Title
A cross-sectional study to determine impact of social media influencing patient choices in aesthetic dentistry
Authors
Shaista Haleem*
Affiliation
Department of Aesthetic and Restorative Dentistry, College of Applied Medical Sciences, Riyadh Elm University, Riyadh- Kingdom Saudi Arabia; *Corresponding author
Shaista Haleem - E-mail: shaista.haleem@riyadh.edu.sa
Article Type
Research Article
Date
Received August 1, 2025; Revised August 31, 2025; Accepted August 31, 2025, Published August 31, 2025
Abstract
The effect of social media exposure on adult patient choices in aesthetic dentistry in Saudi Arabia is of interest. An online structured and validated questionnaire was applied to 335 individuals and it was found that social media use, peer impact and visual content had a significant role in the choice of dental clinic. Although 72.8% of the participants involved preferred social media as their primary channel of information, trust was derived more from personal or family experience when compared to celebrity testimonies. However, statistical analysis did not find the relation between the social media -affected choices and sex and age. The results highlight the importance of digital interaction in aesthetic dental preferences in today's society.
Keywords
Aesthetic dentistry, social media, patient preference, dental marketing, peer influence, Saudi Arabia, digital health behaviour
Citation
Haleem, Bioinformation 21(8): 2527-2532 (2025)
Edited by
Akshaya Ojha
ISSN
0973-2063
Publisher
License
This is an Open Access article which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly credited. This is distributed under the terms of the Creative Commons Attribution License.
